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A Marketer’s Look at High Performance Storage at Oracle OpenWorld 2011
I go to Oracle OpenWorld (OOW) in San Francisco every year because my PR and lead gen. firm, Marketingsage, helps data storage and data management firms market to the large enterprises that use Oracle....
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Big Data: The ultimate marketing tool? Not so much.
As a marketer of data storage and data management products, including those for the emerging “Big Data” market, I was immediately attracted to a a new report called “Marketing ROI in the Era of Big...
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Storage start-ups: What CEOs, VPs and VCs should know about the honeymoon period
Summary: A look at the love, launch and lapse phenomenon encountered by many start-ups, what underlies the lapse, and how to mitigate it happening to your firm. Over the past 20 years I’ve followed the...
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A Marketer’s look at the Flash Memory Summit 2012
I made my annual pilgrimage to the 2012 Flash Memory Summit at the convention center in Santa Clara, CA. This is one of my favorite conferences and this year’s event was bigger and more professional...
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Lead, Follow, or Get Out of the Way?
I was browsing various news releases earlier today and something struck me. With so many leaders, pioneers, and global market leaders generating the news, what’s everyone else doing? Where are all the...
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Purchased Lists vs. Online Advertising: Which is best for marketing storage...
It’s very unwise to pick just one promotional strategy and exclude all others, but it happens a lot among start-ups in the IT industry. Typically, the underlying problem is money. The firm has a very...
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Strategic Budgeting for Sales-Centric Marketers at Storage and Data...
Summary: Marketing VPs and CEOs at data storage and data management firms can use these 5 techniques to generate more sales for the same budget by thinking strategically about how they allocate money....
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More leads may reduce sales opportunities – Check your December data!
Here’s a situation that’s not uncommon when selling enterprise storage or data management products: a firm generates an increasing number of marketing-qualified leads, but the percentage, or even the...
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Does Dell Buyout put Storage and Data Protection Business Up for Grabs?
We’ve all been duly awed by the Dell buyout announcement. Over the years, the company has amassed quite a portfolio of storage and data protection and management offerings, having acquired companies...
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Hunters and Farmers – Explaining the Fundamental Differences Between Sales...
Like kids squabbling over a bag of candy, disagreement over resource and budget control seems inevitable between sales and marketing. Sure, there are instances where politics, greed, and ambition fuel...
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Touched by an Angel
Living and working in the Silicon Valley as I do, it’s almost inevitable that I meet with a lot of active and aspiring entrepreneurs. On the whole, the early company founders tend to be engineers whose...
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Advice for Students, Interns, and First Real Job Holders
It’s that time of year when many students and recent graduates take on their first “real” jobs — those jobs related to their chosen careers. Most of these jobs are low-level, low paying, and not all...
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Relying on a Dog for Secure Online Data Access
Have you ever given up on reading an article or buying something online because you forgot one of your many passwords? If password management stymies you, then join me in the small joyful anticipation...
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Flash Musical Chairs is Becoming a High Stakes Sport
Back to back acquisitions are adding to the excitement in the Flash arena. As Pure Storage pulled in another $150M in Series E funding and EMC was putting the finishing touches to its VNX2 with an...
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CloudBeat 2013 Review: A showcase for cloud success, software defined storage...
Now in its third year, VentureBeat’s CloudBeat September conference in San Francisco consists of discussions, case studies, breakout sessions, and announcements reflecting the growing maturity of the...
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A Marketer’s Review of 10 Bulk Email Applications
Almost every marketer uses email to keep in touch with prospects and customers. To do that they use a bulk email system so they can send the same message to many subscribers, track who gets what...
View ArticleSales Opportunities with Specialty Golf Trips
I recently met with Cathal O’Donoghue, a fellow alumnus of my university. He organizes custom golf events in Ireland, Scotland, England, Wales and beyond so I was reminded of all the golf-themed events...
View ArticleLead, Follow, or Get Out of the Way?
I was browsing various news releases earlier today and something struck me. With so many leaders, pioneers, and global market leaders generating the news, what’s everyone else doing? Where are all the...
View ArticleStorage start-ups: What CEOs, VPs and VCs should know about the honeymoon period
Summary: A look at the love, launch and lapse phenomenon encountered by many start-ups, what underlies the lapse, and how to mitigate it happening to your firm. Over the past 20 years I’ve followed the...
View ArticleWhen Is It a Good Time to Increase Your Price?
Very little is written on pricing strategy so this RainToday article by Mark Hunter caught my attention and is worth a read. It’s about how to justify a price increase. He lists 2 justifiable...
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